Google has announced the launch of 'Google AI Ultra', its premium AI subscription service. Priced at $249.99 per month, this service offers top-tier AI access aimed at filmmakers, developers, and creative professionals. A 50% discount is also offered for the first 3 months.
Premium AI Models and Features
Google AI Ultra provides top-level access to Google DeepMind's most advanced AI models. In the Gemini app, users can enjoy nearly unlimited use of the Deep Research feature and Veo 2, a cutting-edge video generation model, as well as early access to the next-generation model, Veo 3.
In the coming weeks, the 'Deep Think' feature, a new enhanced reasoning mode of Gemini 2.5 Pro, will be provided first to Ultra subscribers. This feature is designed specifically for complex coding tasks, academic research, and creative activities.
Movie production tool Flow included
One of the core features of Google AI Ultra is 'Flow,' a new AI film production tool. This tool utilizes Veo, Imagen, and Gemini models to create cinematic clips, scenes, and coherent narratives through intuitive prompts.
Ultra subscribers can access top-tier features in Flow, including 1080p video generation, advanced camera controls, and early access to Veo 3. This means they can achieve high-quality results needed for professional video production work through AI.
Image Animation and Research Tools
Through the 'Whisk' feature, you can visualize ideas using both text and image prompts. Ultra subscribers can use Whisk Animate to convert images into vivid 8-second videos at maximum usage limits.
NotebookLM, a research and learning tool, will also offer enhanced model capabilities and increased usage limits starting later this year. This tool, which can be utilized for studying, education, and project work, is expected to significantly improve the efficiency of AI-based research tasks.
Chrome Browser Integration and Automation
Google AI Ultra subscribers will get early access to directly access Gemini from the Chrome browser starting tomorrow. This feature helps understand complex information and complete tasks on the web by utilizing the context of the current page.
'Project Mariner,' an agent research prototype, provides a single dashboard that can simultaneously manage up to 10 tasks from research to reservation and purchasing. This feature demonstrates a breakthrough advancement in the field of work automation.
Additional Benefits and Storage Space
Google AI Ultra includes a YouTube Premium individual plan, allowing ad-free YouTube viewing and access to YouTube Music. It also provides 30TB of large storage capacity that can be used across Google Photos, Drive, and Gmail.
The existing AI Premium plan will be renamed to 'Google AI Pro' and will include AI filmmaking features in Flow and early access to Gemini in Chrome at no additional cost. The benefit of free Google AI Pro usage for U.S. college students for one academic year will be expanded to Japan, Brazil, Indonesia, and the United Kingdom.
Google AI Ultra is currently available in the United States, with plans to expand the service to other countries soon. The price point is quite high at $249.99 per month, but Google expressed confidence that users will gain greater access to the best features provided by Google AI, resulting in more knowledge, creativity, and productivity.
